MASSA MÃE

Year

2024

Type

Architecture, Design

A sourdough bakery in Lisbon with interiors and visuals designed to respect the movement of the breadmakers, the customers and, of course, the life of the dough.

MASSA MÃE

Year

2024

Type

Architecture, Design

A sourdough bakery in Lisbon with interiors and visuals designed to respect the movement of the breadmakers, the customers and, of course, the life of the dough.

We were asked to design the interior and visual identity of a sourdough bakery in Lisbon. As stated in the client's brief, the interiors had to promote a seamless flow of people and goods, from the delivery of the grain to the production, preparation and baking of the bread.

As the space is U-shaped with several irregularities in the center, we associated each metaphorical leg of the U with a specific function: from where the flour arrives and is processed; to where the bread is sold. In the middle is a wooden block that defines the central area, allowing free space on the sides for a fluid circulation.

The inspiration for this project came from the old mills that were built with either stone or wood. For the interiors of Massa Mãe we used both: wooden beams with triple-layered panels for the centrepiece and solid stone for the service counters. By playing with the contrasting surfaces of the materials, one smooth and the other rough, our aim was to create a visual aesthetic that doesn't look like a traditional bakery, but like a mill.

We were asked to design the interior and visual identity of a sourdough bakery in Lisbon. As stated in the client's brief, the interiors had to promote a seamless flow of people and goods, from the delivery of the grain to the production, preparation and baking of the bread.

As the space is U-shaped with several irregularities in the center, we associated each metaphorical leg of the U with a specific function: from where the flour arrives and is processed; to where the bread is sold. In the middle is a wooden block that defines the central area, allowing free space on the sides for a fluid circulation.

The inspiration for this project came from the old mills that were built with either stone or wood. For the interiors of Massa Mãe we used both: wooden beams with triple-layered panels for the centrepiece and solid stone for the service counters. By playing with the contrasting surfaces of the materials, one smooth and the other rough, our aim was to create a visual aesthetic that doesn't look like a traditional bakery, but like a mill.

We were asked to design the interior and visual identity of a sourdough bakery in Lisbon. As stated in the client's brief, the interiors had to promote a seamless flow of people and goods, from the delivery of the grain to the production, preparation and baking of the bread.

As the space is U-shaped with several irregularities in the center, we associated each metaphorical leg of the U with a specific function: from where the flour arrives and is processed; to where the bread is sold. In the middle is a wooden block that defines the central area, allowing free space on the sides for a fluid circulation.

The inspiration for this project came from the old mills that were built with either stone or wood. For the interiors of Massa Mãe we used both: wooden beams with triple-layered panels for the centrepiece and solid stone for the service counters. By playing with the contrasting surfaces of the materials, one smooth and the other rough, our aim was to create a visual aesthetic that doesn't look like a traditional bakery, but like a mill.

We were asked to design the interior and visual identity of a sourdough bakery in Lisbon. As stated in the client's brief, the interiors had to promote a seamless flow of people and goods, from the delivery of the grain to the production, preparation and baking of the bread.

As the space is U-shaped with several irregularities in the center, we associated each metaphorical leg of the U with a specific function: from where the flour arrives and is processed; to where the bread is sold. In the middle is a wooden block that defines the central area, allowing free space on the sides for a fluid circulation.

The inspiration for this project came from the old mills that were built with either stone or wood. For the interiors of Massa Mãe we used both: wooden beams with triple-layered panels for the centrepiece and solid stone for the service counters. By playing with the contrasting surfaces of the materials, one smooth and the other rough, our aim was to create a visual aesthetic that doesn't look like a traditional bakery, but like a mill.

This more conceptual approach to the project would only make sense if it was clear from the outside that the space was indeed a bakery. We created wooden structures to display large quantities of freshly baked bread, making the bread-making process visible from the outside. This proved to be a good way of promoting the bread and attracting curious passers-by.

Once inside, look up and you will find the light in unusual positions. Diagonal and mirrored in each of the wings. It's our way of honouring the wheat ear. To ensure visibility and natural light in the production area, the windows are covered with corrugated polycarbonate panels.

This more conceptual approach to the project would only make sense if it was clear from the outside that the space was indeed a bakery. We created wooden structures to display large quantities of freshly baked bread, making the bread-making process visible from the outside. This proved to be a good way of promoting the bread and attracting curious passers-by.

Once inside, look up and you will find the light in unusual positions. Diagonal and mirrored in each of the wings. It's our way of honouring the wheat ear. To ensure visibility and natural light in the production area, the windows are covered with corrugated polycarbonate panels.

This more conceptual approach to the project would only make sense if it was clear from the outside that the space was indeed a bakery. We created wooden structures to display large quantities of freshly baked bread, making the bread-making process visible from the outside. This proved to be a good way of promoting the bread and attracting curious passers-by.

Once inside, look up and you will find the light in unusual positions. Diagonal and mirrored in each of the wings. It's our way of honouring the wheat ear. To ensure visibility and natural light in the production area, the windows are covered with corrugated polycarbonate panels.

To create the Massa Mãe logo, we designed an easily recognisable single-line drawing of a loaf, concealing a complex grid of curves. A metaphor for the methodical craftsmanship of bread making. For the typeface, we were inspired by the process of kneading, weighing and cutting just the right amount of dough. If you look closely, you'll see a representation of this movement in the letter 'a'.

To create the Massa Mãe logo, we designed an easily recognisable single-line drawing of a loaf, concealing a complex grid of curves. A metaphor for the methodical craftsmanship of bread making. For the typeface, we were inspired by the process of kneading, weighing and cutting just the right amount of dough. If you look closely, you'll see a representation of this movement in the letter 'a'.


To create the Massa Mãe logo, we designed an easily recognisable single-line drawing of a loaf, concealing a complex grid of curves. A metaphor for the methodical craftsmanship of bread making. For the typeface, we were inspired by the process of kneading, weighing and cutting just the right amount of dough. If you look closely, you'll see a representation of this movement in the letter 'a'.

Interested in learning more about our projects? Contact us to discuss your architectural or design needs.

Interested in learning more about our projects? Contact us to discuss your architectural or design needs.

Interested in learning more about our projects? Contact us to discuss your architectural or design needs.

Client

Massa Mãe

Use

Commerce

Work

Interior Design

Visual Identity

Custom Typeface

Visual Identity

Location

Lisbon, Portugal

Team & Collaborators

Inês Moreira

/ Architect, Creative Direction

Miguel Moreira

/ Graphic Designer, Creative Direction

Juliette Rabelle

/ Intern Graphic Designer

PAAU

/ Woodworker

Furniture

Designed by IMCOLLECTIVE

Photography

Rui Freitas

SHOP

Livro de Reclamações

SERVICES

Architecture

Interior Design

Product Design

Brand & Identity Design

Print & Publishing Design

STUDIO

Praceta Hintze Ribeiro 25 A

Leça da Palmeira 4450—718

Porto. Portugal

mail@imcollective.pt

IMCOLLECTIVE©2024

SHOP

Livro de Reclamações

SERVICES

Architecture

Interior Design

Product Design

Brand & Identity Design

Print & Publishing Design

STUDIO

Praceta Hintze Ribeiro 25 A

Leça da Palmeira 4450—718

Porto. Portugal

mail@imcollective.pt

IMCOLLECTIVE©2024

SHOP

Livro de Reclamações

SERVICES

Architecture

Interior Design

Product Design

Brand & Identity Design

Print & Publishing Design

STUDIO

Praceta Hintze Ribeiro 25 A

Leça da Palmeira 4450—718

Porto. Portugal

mail@imcollective.pt

IMCOLLECTIVE©2024