Lance Hedrick

The solution was a flexible visual system built around a custom pixel typeface. Its letterforms alternate between rounded and squared variations, mirroring different moods and evoking the diverse flavour profiles found in coffee itself.

From this foundation, we developed a series of illustrations and slogans designed to adapt seamlessly across formats, from t-shirts to coffee mugs.

The solution was a flexible visual system built around a custom pixel typeface. Its letterforms alternate between rounded and squared variations, mirroring different moods and evoking the diverse flavour profiles found in coffee itself.

From this foundation, we developed a series of illustrations and slogans designed to adapt seamlessly across formats, from t-shirts to coffee mugs.

The solution was a flexible visual system built around a custom pixel typeface. Its letterforms alternate between rounded and squared variations, mirroring different moods and evoking the diverse flavour profiles found in coffee itself.

From this foundation, we developed a series of illustrations and slogans designed to adapt seamlessly across formats, from t-shirts to coffee mugs.

The solution was a flexible visual system built around a custom pixel typeface. Its letterforms alternate between rounded and squared variations, mirroring different moods and evoking the diverse flavour profiles found in coffee itself.

From this foundation, we developed a series of illustrations and slogans designed to adapt seamlessly across formats, from t-shirts to coffee mugs.

Lance Hedrick is a leading voice in the specialty coffee scene, known for sharing his expertise with a global audience through engaging and educational content. As coffee enthusiasts ourselves, it was a pleasure to collaborate with someone so inspiring in this field.